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User Experience for Mobile App Design

Hot 2Viewed 396 times2017-05-23 21:16 | user, experience, mobile, app

The Rising Trend of Mobile App
Data from the newest researches show that desktop browsing rate has been dropping. On the other hand, the usage of mobile app is growing. Superior in aspects such as accessibility and practicality, more people are eager to download the mobile app of the business or website they frequent. Many factors can influence this willingness, such as the app size, privacy issues, social login, and push notifications, to name a few. However, on top of them all is the user experience (UX). An excellent UX will make people enthusiast to use the app again, while mobile app with poor UX will soon see users abandoning it.

UX Design for Mobile Devices
UX design for mobile app may not be the completely similar to that of a regular website, though. One of the massive difference is in the screen size. Here are some key practices that can be implemented to create a great mobile app experience:
1.      Simple Navigation: The biggest challenge in designing UX for mobile is the limited screen size. Unlike website that can have extensive menu bar, doing the same for mobile will use up a lot of screen space. Therefore, mobile navigation should be discoverable and made sure that it only includes the most essential functions.
2.      Usability: In general, elements in the app should be designed so that users can reach their goal easily. A special feature of mobile device is that people often use it one handed. To improve on user experience, it is important to place main navigation buttons within the reach of the user’s thumb. Required gestures and action outcomes should also be consistent across the app.
3.      Minimal Effort: Mobile apps that are easy to use are often rated highly. It is principal for mobile app to reduce the effort needed from users. One way to do this is by providing search filters to help users quickly find what they are looking for. Another way is by personalizing the experience of each user by learning their behaviour when using the app. For example, giving suggestions based on past buying pattern or pick-up point.
4.      User Interface: People typically don’t have much free time when they decide to use mobile app. Thus, minimal design with only the essential elements is recommended to deal with users’ reduced attention span. In this case, negative space is useful to improve readability and bring focus on certain contents.

Designing a good UX for mobile app should begin with the users' needs and goals in mind. Considering the mobile-specific features as priority will also be beneficial. The best app is the one that combines usability and simplicity.

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